By Niamh Michail

UK sales of organic red meat are on a high, boosted by a belief that it is healthier than conventionally produced meat, according to the Soil Association.The UK's organic certification body, the Soil Association, believes sales of organic meat have been boosted by a scientific study published in the British Journal of Nutrition earlier this year which suggested organic meat contains up to 50% more omega-3 fatty acids than conventionally produced meat.

Nielsen's UK head of retailer and business insight, Mike Watkins, told FoodNavigator the movement is also being fuelled by an increased interest in provenance of food.“UK food and food provenance is important to shoppers: 61% of shoppers look to buy British food and 50% wish to buy local. This motivation helps sales of organic food and drink.” Spokesperson for the Soil Association Emily McCoy said it had noticed a variety of meat companies seeking organic certification - both manufacturers of processed meat products and producers of whole cuts.

Read More

#beef #organic