Survey: How Western multinationals are preparing for Iran
With the June 30 deadline for nuclear negotiations approaching quickly, many foreign multinational companies (MNCs) are busy planning for the potential opening of the Iranian market. FSG surveyed senior executives from 28 MNCs to gauge their current Iran presence, their level of investment interest if there is sanctions relief, and their top concerns even if a nuclear deal is reached. More than 80 percent of respondents said they are developing strategic plans to enter or expand in Iran. While more EU-based and US-based MNCs are operating in Iran than you may be aware of, many more are ready to prioritize the market if there is a nuclear deal that leads to partial sanctions relief. Iran will not be the right market for every company, but companies that take a wait-and-see approach face a significant competitive threat from established and faster-moving peers. The infographic below summarizes other key takeaways from our Iran survey.
