Kundal Mallareddy, a farmer in Karnataka’s Bidar district, uses 50% less pesticide than he did until three months ago, when he switched to pest-control traps produced by Barrix Agro Sciences. Instead of pesticides, the Bangalore-based startup makes traps that use pheromones to attract crop-damaging pests and flies.

Vishak, another farmer based in Mulbagal district of Karnataka, says that using the fly traps has made it easier to ensure healthy crops during the monsoon. “During the rains the pesticides would get washed off and we would have to apply more and more pesticide. The fly traps work even then, which makes things easier,” he says.

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